My name is fareed khan This tezworld teaches you how to connect If you’re monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is often the only ad network they use. Having your ad serving limited through AdSense is a nightmare to most. It essentially means that your monetization efforts are limited, and you’re not able to reach your full ad revenue potential through AdSense.
In this post, we’ll dive deeper into AdSense ad serving limits, why Google allows them, different classifications, how to overcome them, and more. P.S. want to get the most from the AdSense account? Check out or AdSense training course here.
Need to protect your AdSense account? Invalid Traffic & Ad Serving Limits are hurting your revenue. Sign up to Traffic Cop now!
Different types of ad serving limits
Ever wondered why Google might limit the number of ads your AdSense account can show? It all comes down to the integrity of their ad network. They want to protect advertisers from fraud, users from bad user experiences, and maintain publisher relationships. Often, ad serving limits can be temporary until specific issues regarding traffic quality are sorted out. Currently, two different ad serving limits exist:
Account being assessed
When this limit occurs, AdSense is busy assessing your traffic quality. Often, there is no set time to wait for limits to be removed. They will automatically review and update the limit as they discover more information on your traffic quality.
Invalid traffic concerns
Very similar to the situation mentioned above, here, your account is being limited because Google’s systems have detected some invalid traffic concerns. Again, they will automatically review and update the limit as they find more information on your traffic quality.
Not sure what invalid traffic is? Different types of invalid traffic exist, but generally, it is traffic that’s generated by bots that then click on your AdSense ads. It can also include accidental clicks and clicks from click farms.
Find out more about invalid traffic here:
What can you do to protect your AdSense account and get ad serving limits removed?
While your AdSense account is being limited by Google, you still have access to it and can monitor the situation frequently. Google recommends that you continue creating content and marketing your site. However, with an emphasis on traffic quality and AdSense policies.
Start by reading over the AdSense program policies and make sure your site complies with all of them:
Next, move your attention to invalid traffic concerns. This part is obvious if you received an “Invalid traffic concerns” limit. It’s also a good option for any publisher that wants to protect their AdSense account from invalid traffic.
AdSense accounts often get banned for invalid traffic, so it’s not something you want to mess around with. You want to distance your website from any form of invalid traffic. Since ad fraud is a critical issue that the digital advertising industry is struggling with, MonetizeMore has launched a service called Traffic Cop to solve this issue.
By signing up to Traffic Cop, we’ll make sure that your ads, AdSense or any other ad network, aren’t served to invalid traffic. We do this by using sophisticated fingerprinting algorithms and machine learning to detect and prevent invalid traffic from seeing your ads.
This way, you get to protect your ad accounts. It ensures that you can invest safely in your business without the looming threat of invalid traffic hanging over your head. By using a service such as Traffic Cop, you’ll also ensure that your traffic quality increases and improve your chances of having your AdSense ad serving limits removed.
Protect your AdSense account from invalid traffic and ad serving limits. Sign up to Traffic Cop now!
How many AdSense ads can you have per page?
There is now no limit to the number of ads you can have per page. Keep in mind that showing too many ads might offer a bad user experience. As a result, users could end up leaving your site, not clicking on ads, and installing ad blockers. When displaying ads, it’s always best to show them with user experience in mind.
How do I see AdSense invalid clicks?
Google has stated that they do not share specific data on invalid activity or invalid traffic/clicks detected on a publisher’s site for AdSense. They do this to protect the integrity of their detection systems. Google often removes revenue from a publisher’s AdSense account either through real-time filtering, by removing earnings during the finalization process or through deductions within 60 days after payment.
What is invalid traffic AdSense for content?
There are many different types of invalid traffic, such as general and sophisticated invalid traffic. It usually relates to traffic generated by bots or non-human traffic, as well as accidental clicks. What this does is make advertisers pay for invalid clicks on ads not seen by real users. It is an enormous risk to publishers as well, as it can cause them to receive revenue clawbacks and even have their AdSense account banned.
How do I stop AdSense invalid clicks?
Google does not offer a clear cut way for publishers to protect themselves from invalid clicks. Instead, they recommend avoiding low-quality traffic sources, which are typically filled with bot activity, not clicking on your own ads, and also not placing ads in locations where they are prone to accidental clicks. Those are great tips but won’t guarantee that you don’t receive invalid traffic. We recommend using a service such as Traffic Cop that uses fingerprinting algorithms and machine learning to screen traffic and block invalid traffic from seeing your ads.
The number of ads you can show has been limited. For details, go to the Policy center.
“The number of ads you can show has been limited. For details, go to the Policy center.” If you are encountered with this notification placed in your AdSense account, it is a warning call for you.
If Google finds any invalid clicks or any other issues, they might take further enforcement action or your account might be permanently disabled. It’s your duty to keep your website compliance with the AdSense Program Policies.
On 24th of November 2019, I received mail for saying “Ad serving limit placed on your AdSense account”. I did not read until I saw the limit on the website, once I saw the issue on the Adsense website then I started looking for reasons why the ad limit has been placed on my website.
I found a few reasons which might have caused the Google Giant to warn me by not allowing the ads to be shown on my website.
Reason 1 : Check your Cloudflare:
I do not use the Cloudflare to store my website on CDN, If you are using Cloudflare or any CDN then check at what frequency the Cloudflare is fetching your website.
Cloudflare looks for the changes in the website and also for any threats so adjust the frequency of Cloudflare.
Below image is for my secondary website
Reason 2 : Limit performance-related websites:
If you are using websites like tools.pingdom / GTmetrix to check how much faster your website loads. Checking the website’s speed is not wrong but do not do it very frequently. Always try to use the Google Page speed tool to avoid the problems.
Reason 3 : Practice Pages on your website:
Check whether your website(s) contains any practice pages, for example, My website is related to programming and automation testing. So I have provided some pages where people use automation tools to perform some tasks.
If your websites contain practice pages then make sure Google Analytics and Google Adsense code are not placed on those pages.
Reason 4: Invalid Traffic (check analytics):
Check your Google analytics to see if you are receiving any users/bots are coming to your website. Sometimes spammers might ruin your websites by using bots.
Reason 5 : Buying Traffic:
There is also another kind of spam such as “website owners buying the traffic“. If you have bought the traffic from spam websites then you might end up receiving the Warning.
You might have thought to improve your website ranking while buying the traffic but most of the time it does not help to improve the ranking.
Don’t buy traffic from the Fiverr or Upwork.
Reason 6: Own clicks:
I hope you are not clicking on the ads on your website if you are doing to then stop doing it.
Reason 7: From your competition:
One can use performance tools to create virtual users which may also cause this kind of issue because these tools will be considered as bots.
A possible solution for Adsense Adlimit warning
I am not sure whether these solutions work or not but try to use these methods only after a month only.
This what I am currently doing while I am facing the adlimit issues in the Adsense website. I will wait for one month then only I try to do something about it.
Patience is very important in this case
Send feedback to Adsense Team :
Meanwhile, you can send an email to the AdSense team but of the time they respond to our mail. When there a chance try it never hesitate to try.
Click on the feedback section, then it opens the below overlay, fill the details and screenshot in the overlay.
Delete old ads:
Try to delete existing ads on your AdSense and keep only auto ads. After deleting the ads, try to create new ad codes. To delete existing ads Go to Ads section on left side pane and you can see the list of ad codes at the bottom. Click the 3 dots and archive them then create new ads.
Delete website and add newly:
This is a stupid idea but may work. Try to delete your website from the list of your websites.